The correct answer is A (they have no effect on how much alcohol is consumed).


Advertisements allow liquor makers to promote alcoholic beverages, such as beer, wine, whiskey, and absinthe, through various media channels. Excessive consumption of such drinks usually results in hangovers, poor health, and can lead to addiction.

As shown in the image below, advertisements may be eye-catching, but they have no effect on how much alcohol is consumed. The reason for it is that such drinks are among the products that have a high state of inelasticity in the market. It means that even when alcohol consumption was illegal, liquor utilization remained the same compared to the period when it had been available to the majority of customers.

Alcohol advertisement.
Alcohol advertisement (Source: www.coca-cola.co.uk)