Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge.

D. advertising informs brand knowledge.

Explanation:

In an oligopoly, a small number of companies dominate the market for a specific commodity, choosing not to compete among each other in price or quality. The barrier of entry is very high, and therefore, new products surface infrequently. As such, the participants try to get ahead by spending more on advertising.

Highest UK Advertising Spending in 2014.
Companies that Spend the Most on Advertising in the UK (Source: https://s3-eu-west-1.amazonaws.com)

The purpose of this strategy is to familiarize consumers with the various brands employed by each of the companies. Then, when they are looking for a new item of the same variety, they may recognize the brand and choose it from the multitude of virtually identical products that characterize oligopolies.

Answer by Academic.tip's expert
An answer to this question is provided by one of our experts who specializes in marketing. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2022) 'Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge'. 24 March.

Reference

Academic.Tips. (2022, March 24). Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge. https://academic.tips/question/which-best-describes-how-advertising-influences-consumer-choice-in-an-oligopoly/

References

Academic.Tips. 2022. "Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge." March 24, 2022. https://academic.tips/question/which-best-describes-how-advertising-influences-consumer-choice-in-an-oligopoly/.

1. Academic.Tips. "Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge." March 24, 2022. https://academic.tips/question/which-best-describes-how-advertising-influences-consumer-choice-in-an-oligopoly/.


Bibliography


Academic.Tips. "Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge." March 24, 2022. https://academic.tips/question/which-best-describes-how-advertising-influences-consumer-choice-in-an-oligopoly/.

Work Cited

"Which best describes how advertising influences consumer choice in an oligopoly? A) Advertising coaxes people to buy new products. B) Advertising alerts consumers to price reductions. C) Advertising undermines competition. D) Advertising informs brand knowledge." Academic.Tips, 24 Mar. 2022, academic.tips/question/which-best-describes-how-advertising-influences-consumer-choice-in-an-oligopoly/.

Copy