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Different organizations apply diverse benefit objectives to measure the success of any commerce initiative. Most business organizations apply customer acquisition and value capture methods. Additionally, “client loyalty and retention” measures have also been applied. Customer acquisition may be monitored in many ways. These include new clients obtained, the proportion of clients utilizing e-commerce and the conversion rate. Value capture is reviewed through customer profitability and revenues accrued from the initiative. The company may also check the profitability of e-commerce initiatives and innovative products or services introduced. Frequency of client visits, average annual sales, client satisfaction and attrition measures are important. They are appropriate for measuring the level of client satisfaction and retention.