A

First, the company should adopt technologies that are less costly so as not to follow in Sony’s footsteps of producing each gaming device at an estimated $ 805 and selling it between $499 and $599. Secondly, the company should adopt technologies that will ensure that its products stand out just as it happened with the motion sensors and the innovative controller. Thirdly, the company should adopt technologies that match the needs of its consumers. For instance, casual gamers and first-time gamers will prefer simpler technologies compared to hardcore gamers.

The company should also adopt technologies that will show a progression in terms of quality, for instance, the use of better display properties in comparison to the previous systems to allow for a natural progression. Finally, the company should experiment with a variety of technologies available and select one that will work best for it.