A

There is a need for restrictions in alcohol advertisement so that the vulnerable youth that seem to be the target of the alcoholic beverage manufacturers can be salvaged from underage drinking that risks interfering with their health and career life. The agencies that are charged with monitoring the contents of the advertisements should be more proactive to ensure that there is no form of disguise. This will reign in companies that pretend that their advertisements are not targeting underage drinkers while in essence that is their principal target. Advertisements on alcoholic beverages that come at prime times should be outlawed.

Any advertisements that are erected near school facilities, the training ground for youth, and publications that are popular with youths should also be outlawed. Labels put on containers carrying the beverages that state the strength of alcohol should be banned despite the argument that it infringes citizens and manufacturers constitutional privileges.

Brewers must also be regulated, hence they must comply with the dictates of labeling and advertisements as stipulated in 27 CFR Part 7 of labeling and advertising of malt beverages together with alcoholic beverages health warning statements in 27 CFR Part 16. All these restrictions could meet the Central Hudson guidelines because the advertisement should only promote a lawful product. These restrictions will help in eliminating advertisements that are misleading and those that try to perpetrate illegal activities. Because the restrictions put in place should discourage underage drinking that is fuelled by misleading advertisements, government agencies would be in order to restrict their commercial speech.

Since the restrictions and regulations are meant to attain the public policy goal of trying to discourage underage drinking Hudson guidelines shall have been met, hence the restrictions will survive.