1) Many business models were invented in 2004 to attract customers. Owner-operated clubs were based on single-location operations, although small regional chains were created. Franchised clubs operated under the brand umbrella. There were also design companies and health spa that provided support to the health club industry. Thee models were established as advisory entities supporting the development of fitness clubs. The revenues of 24 Hour Fitness and Bally Total Fitness exceeded $ 950 million in 2003. In the future, the revenue rates will be augmented by introducing new management strategies.

2) Some companies were united, and others would go public. The appearance of studio-sized clubs was another trend that appeared due to the minimal initial financial investment required. The clubs with the convenient location also had a competitive advantage over clubs with other privileges, such as club amenities.