What cultural, social, individual, and psychological factors are impacting the consumer’s purchase decision for your product (smartphone)? Explain why and how these factors impact the consumer’s decision.
There are a number of cultural and social factors that can impact a consumer’s purchase decision for smartphones from Samsung Company. These factors include cultural values, norms, and social influences, which also entail a social-cultural environment. Concerning cultural values and norms, it is considered respectful in some cultures to wait...