Introduction: Implementing a Socially Responsible Marketing Plan

A wheatgrass business represents a profitable venture that includes a variety of farming activities. The industry of wheatgrass cultivation, however, produces a wide range of environmental concerns. Therefore, it is crucial to developing a socially responsible marketing plan for the wheatgrass production launching. The concept of social responsibility encompasses the general effects of industrial procedures on society. Thus, the ethics plan for the wheatgrass industry refers to equipment appropriateness, hazard prevention, cleaning systems, and human resources management, which create a foundation for successful marketing.

Wheatgrass Company as a Global Corporate Institution

Human Resources

The process of staff acquiring is always a complex and challenging procedure that determines the efficiency of the company’s work. It is crucial to match the aims of the developing industry with the personal motivations of potential employees of the wheatgrass company. Thus, it is possible to point out that the core purpose of this industry is arriving at the high-quality standards of production, which are based on the ecology-friendly principles as well as the result-oriented techniques.

According to Degraff (2011), fitting into a particular business model is a vital prerequisite for acquiring employees for the wheatgrass company. Therefore, it is important for the management to create a diverse team of motivated employees who are proficient in their areas of specialization. First, the company has to target the workers who control growing, preparing, and processing the products. It is crucial for such employees to be well-acquainted with the principles of technological tools work since the company plans to use a variety of modern devices so that to enhance the work efficiency.

Second, central management has to employ a team of administrators who can become responsible for the paperwork and trace the overall production progress. Finally, the industry targets a separate team of technical support employees. The innovative wheatgrass production presupposes high-tech maintenance of the work procedures. Therefore, a sector of IT professionals, which can prevent any possible hazards within the industry, is an inevitable part of the wheatgrass company team. Besides, the industrial body requires manual employees who can handle packaging works. Due to the extensive usage of wheatgrass in medicine production, the workers of the company have to demonstrate the knowledge of the primary wheatgrass treatment qualities.

Since a wheatgrass company management predetermines a number of work procedures that can be performed distantly, virtual assistance can be a helpful addition to the industry’s work. Thus, the managers can consider hiring professionals, who can handle websites elaboration and bookkeeping through the Internet (Degraff, 2010, p. 276). The strategy can promote a considerable economy of the company’s finance. Moreover, virtual assistance contributes to the industry’s space-sparing.

The politics of the developing industry should be based on the non-discriminatory and non-judgmental treatment of the employees to ensure efficient company functioning. Since it is possible to employ both the workers who possess special educational training and the manual employees who specialize exclusively in the routine operations, there is a chance of internal conflicts between the staff members. Consequently, it is a primary task of the company managers to sustain friendly and equality-oriented politics within the workspace since psychological tension can produce harmful impacts on the company’s work.

Growing Wheatgrass: Health and Environmental Implications

The process of growing wheatgrass is not complicated since the product adapts to various temperature conditions and does not require constant care. Nevertheless, wheatgrass cultivation needs an appropriate sprouting environment. Moreover, a person who handles the growing process must be well aware of the amount of light, as well as the type of soil, which contributes to the successful outcomes of production.

Wheatgrass business is holistic labor. The magical properties of the products are famous throughout the world. Thus, wheatgrass contributes to blood pressure-lowering and liver detoxification. It serves as a treatment for diarrhea and obesity. Moreover, the product has cleansing and strengthening effects. Consequently, wheatgrass growing is incredibly rewarding. Nevertheless, one should pay attention to the fact that the product is often cultivated at home, due to the relative simplicity of its processing. The procedure can be dangerous since homemade wheatgrass is often used as a medicine, despite it may be prepared in the wrong way. Specifically, some farmers are not well acquainted with the methods of thermal treatment and watering regimes. Therefore, a consummation of such wheatgrass can produce some adverse impacts on patients’ health.

The developing wheatgrass company offers the clients a high-quality product that is processed by a team of professionals and grown on a well-equipped farm. The industry is projected in the form of a social venture since the management employs ecology-friendly tools as well as natural materials. Mainly, no synthetic pesticides, fertilizers, or herbicides are used on the stage of wheatgrass growing. The specially selected type of fertile soil promotes efficient cultivation without any outside materials. The professional farmers, though, use some natural additions that enhance the quality of the product. These are volcanic ash and some valuable minerals.

The high-quality equipment standards are preserved by the management of the wheatgrass company as well. Thus, the air exchange tools, as well as ultraviolet cleansing devices, function to ensure efficient air circulation and to prevent negative pollutions. Moreover, the company administration installs powerful heating, ventilating, and air conditioning electrostatic systems that can process the farming outputs and transform them into usable materials.

Resources and supplies for Wheatgrass Production

The production procedure requires a certain amount of resources, tools, and devices. Since the company is on the initial stage of its development, it may be suggested to start the equipping process with a purchase of minimal resources’ supply. The average wheatgrass growing time is seven days. Thus, it may be decided to create the initial two-week plan so that to trace the development and efficiency of the industry. Due to the scopes of the farm, the territory can allow the arrangement of 30 10″x20″ trays for the product cultivation. In general, it is possible to grow 1 pound of cut weed on such a tray. Consequently, the general yield has to equal 30 pounds of grass.

Therefore, the management needs to provide the company with 30 trays first. Then, it is necessary to supply the workers with an appropriate amount of high-quality wheatgrass seeds. Since one tray requires two cups of seeds, the company will initially need 60 cups of seeds. One more valuable resource is soil. One needs to use an average of 60 quarts of soil, for one tray has to be covered with two quarts of the material. Moreover, the company should be supplied with such essential equipment as a sprinkler sprayer, scissors, an efficient grinding machine, and thirty jars for soaking the seeds. Finally, since the industry management plans to sell wheatgrass to pharmaceutical companies, it is necessary to purchase thirty one-inch containers for wheatgrass powder. Due to the ecology-friendly credo of the enterprise, the management has to supply the industry with safe packaging. Specifically, biodegradable plastic bags can be used for this purpose (Wheatgrass production guide, 2014).

Distribution Strategy: Targeting the Audience

Marketing politics is the crucial factor that predetermines the company’s success. One must start devising the advertising strategies by outlining the audience. Thus, the developing wheatgrass company is directed to the leading pharmaceutical organizations and industries since it produces ecologically-friendly wheatgrass powder that can be used for medicine preparation. Consequently, the primary task of the management is to persuade the target audience of the supremacy of innovative production.

The selling strategy of the company encompasses a few stages. First, the management should create a consistent and recognizable logotype that can be placed on the wheatgrass powder containers as well as at the company building, workers’ uniforms, etc. The logotype has to be colored in green, due to the environmental politics of the industry. Second, the company needs to hire distributors who can perform advertising work. These workers can handle presentations of the product in the leading pharmaceutical organizations. Moreover, it is planned to allocate some funds for media advertising since it can draw the attention of individual customers and remote audiences. Finally, it is necessary to set a testing period for production. Mainly, the management can use an advertising trick by offering the first packages of wheatgrass powder for free. Consequently, the ultimate goal of the company is to draw the attention of the large pharmaceutical industries to the product by exposing its advantages.

Business Plan Financials

The company’s growth is dependable on the effective finance plan compilation. In this work, a one-year term is described by means of utilizing budget allocations, which creates general expectancies for the industry’s profitability. This work represents the plan that reflects the expected income of the industry in the first year of its functioning. It should be emphasized that the cost of one pound of organic wheatgrass powder was set at the level of %35. Thus, the incoming statement for year 2016 encompasses the following components: revenue – $55,000, sales cost – $30,000, distribution cost – $10,000, administrative expenses – $5,000, finance charges – $1,000. The net profit equals $13,000. The cash flow forecasting helps the management of the company to estimate the financial incomes and outcomes as well as improve the strategies of cash allocations.

The analysis of the total budget of the industry at the beginning of its development revealed that the company invested approximately $40,000 into production launching. Due to the net profit that was reached until the end of the year, the company succeeded in performing the initial planning, and there is a strong tendency of the industry to extend its total profit. The balance sheet combines the company’s assets, equity, and liabilities. According to the budget estimations, the cost of the general asset reaches $95,000, since it summarizes initial investments and revenue costs. Liabilities equal to $40,000 since the initial investments came in the form of loans. Finally, the owner’s equity equals $55,000 since it demonstrates the difference between investment and revenue costs.

Conclusion: Evaluating the Company’s Efficiency

The general overview of the developing wheatgrass company demonstrates its strong advantages over the rival industries. The company supports ecology-friendly products and maintains efficient production support as well as advertising politics. The concluding part demonstrates the financial effectiveness of the new industry, which proves the fact that global society converts to organic production usage.

References

Degraff, L. (2011). The complete guide to growing and using wheatgrass. London: Atlantic Publishing Company. Web.

. (2014). Web.

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